Brand Symbols

Corporate Brand Logo

Created in 1984, the corporate brand logo was refined in 1998 with an aim for further globalization. The simple design with its straight lines gives the lobo an individualistic, progressive image and a highly memorable appearance.

 

Corporate Color

 

DAIFUKU Blue, the corporate color, is a unique blue hue with a purple tint. It conveys a spirit of innovation, intelligence and passion.

 

Brand Message