19 Jan, 2018

DAIFUKU’s Santa’s Secret Storage Contest showered with great success

Daifuku India Pvt. Ltd. attempts to create a difference by running a campaign named Santa’s Secret Storage’ to create awareness among the industry and general public about material handling systems, this Christmas. Daifuku also intends to convey the message of the importance of material handling solutions for effective supply-chain management.

Probably the first time ever in India, a materials handling solution provider, DAIFUKU India Pvt. Ltd conducted a campaign ‘Santa’s Secret Storage’ on the eve of Christmas 2017. A campaign like this stood to create a lot of awareness about Daifuku in the general public. The contest created a lot of buzz in the industry as well as the general public and was a great success. Flooded with thousands of entries from all over India, it received approximately 6000 entries out of which around 60 entries were shortlisted. The campaign created huge excitement and enthusiasm among the participants. With increasing response from the public to be a part of it, the campaign was extended for 5 more days on the request of the public. Finally, with lot of sorting, 10 lucky winners were shortlisted.

“Contests like this help in bringing about a connect between the general public and the industry along with fulfilling the goal of successful marketing. It helps the public become aware about the latest happenings in the industry in a fun way, adding an extra quotient to it.” DAIFUKU’s COO, Mr. Asim Behera said.

Through this campaign, DAIFUKU spread the message of what role active participation plays in life, among the general public does. Active participation on day-to-day basis helps people to be updated with the latest trends in innovations and improvements around. Through this campaign, DAIFUKU conveyed the message about the role of efficient storage systems and how important it is, in the manufacturing conglomerate in particular. Efficient material handling is important for everyone right from a small setup like a household kitchen to a large manufacturing facility having mass/large scale manufacturing. DAIFUKU provides Factory Automation and Optimization with its efficient material handling solutions with its AS/RS Automated Storage and Retrieving System. DAIFUKU’s AS/RS ensures improved productivity, speed and efficiency for today’s supply-chain management environment.